TikTok joined the social media party back in 2018 and took the world by storm. It is a platform for short videos ranging from 15 seconds to 60 seconds, a mini ‘YouTube’.
There has been over 2 billion app downloads and has around 800 million active users.
The instant success of TikTok is down to its algorithm, which uses artificial intelligence to create personalised viewings for the users and creates a ‘For You Page’.
Here are some business benefits of having a TikTok account:
TikTok is used in over 150 different countries, this means viral videos can reach all over the world!
Video marketing is now the priority source of marketing, 86% of people state that they’d like to see more videos from brands.
Easy to connect with the audience, create and build relationships with customers.
The largest demographic of TikTok users are between the age of 16-24.
One of the fastest growing social media platforms.
Expand your business & brand awareness.
Easily showcase your products/services within these videos. A lot of videos that go viral are videos of orders getting packed!